What we do is called "public relations counseling." In some quarters, what we do is also called "reputation management." (To paraphrase the country song, "We were doing 'reputation management' before 'reputation management' was cool!)
PR counselors in the entertainment industry typically provide these types of services:
- Tour Press (publicity on select tour dates)
- National Press (major publications, television appearances, etc)
- Press Kits
- Special Events
- CD Release Campaign
- Internet Communications
- Community Relations
- Consultations
- Analyzing the entertainment marketplace for a particular project
- Working with clients to implement publicity strategies and tactics to take advantage of opportunities
- Developing media training programs to enhance entertainers flow of information
- Public relations counselors provide communications advice and services to help clients create, build and protect their good names.
We create customized public relations programs that help position our clients, and their records in the marketplace and establish their identity among their key audiences.
While providing a complete range of services, the agency is especially strong in all facets of public relations, planning and counseling, crisis communications, media relations and community relations.
To achieve the understanding and support fundamental to helping clients meet their goals, public relations counselors work in a variety of ways. For example, the entertainer may be releasing a new album and involved in marketing communications, media relations, or public matters--each of which can have a direct impact on how they are perceived and whether they are therefore able to meet their objectives.
