The impact of the music video has been recognized for over 25 years. During this time, as delivery of video has evolved, there have been many industry changes. Networks previously dedicated to 100% music video programming have added reality series, movies and other popular programming that has significantly reduced music video programming time. The internet, cell phones and personal media players have also become viable outlets to distribute video to the consumer as well as an outlet for revenue streams as fans are willing to buy music videos through distribution outlets such as iTunes. In addition, with the explosion of multi-media entertainment in the marketplace, retail stores, restaurants and lodging establishments among many other high-impact places, are showcasing videos as part of the entertainment provided to their patrons.
This illustrates why we do not stop our pursuit of distribution at CMT and GAC. As the distribution of music video programming continues to grow, so do additional outlets and formats.
